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~/camilo · Hamburg

Designing brands, products and the software behind them.

8+ years of brand, product and campaign design — and now my own web apps, from the interface to the server.

Portrait of Camilo Cepeda Danies

01 — Designer & builder · Hamburg

02 — Football designTrade Con GmbH · 2025Created at Trade Con GmbH.

03 — Web app · designed, coded & hosted by me

AI direction · Storytelling

The Bridge.

AI-supported cinematic production — narrative planning, scene continuity and human editorial control.

Selected work

Software I design and build.

Case 01 · Design + development · ● Live

Yakuorder from the table.

A QR code on every table, a menu that sells with photography and a kitchen screen that updates in real time. For a Peruvian–Mexican restaurant in Hamburg — designed, built and hosted by me.

Role
Product design · Front-end · Back-end
Stack
React · Supabase Realtime · Postgres RLS
Scope
Guest app · Kitchen screen · QR system

01 Scan the table QR · browse the menu

02 Open a dish

03 Add it to the order

04 Send it to the kitchen

05 The kitchen gets it — live

06 Status updates on the phone

A QR code on every table, a menu that sells with photography and a kitchen screen that updates in real time. For a Peruvian–Mexican restaurant in Hamburg — designed, built and hosted by me.

Role
Product design · Front-end · Back-end
Stack
React · Supabase Realtime · Postgres RLS
Scope
Guest app · Kitchen screen · QR system

Case 02 · Design + development · ● Live

Realtime ChatA conversation, built in real time.

A focused web application exploring what happens behind a seemingly simple interaction: two people, one conversation, instantly synchronized.

I designed and built the complete experience — interface, real-time messaging, presence, database rules and deployment — turning a familiar interaction into a working end-to-end product.

Role
Product Design · Front-end · Back-end
Stack
React · Supabase Realtime · Postgres RLS
Scope
Messaging · Presence · Data · Deployment

01 A guest is typing

02 Messages arrive instantly

03 Presence: who is writing, who is online

04 Type · send · delivered to everyone

A focused web application exploring what happens behind a seemingly simple interaction: two people, one conversation, instantly synchronized.

I designed and built the complete experience — interface, real-time messaging, presence, database rules and deployment — turning a familiar interaction into a working end-to-end product.

Role
Product Design · Front-end · Back-end
Stack
React · Supabase Realtime · Postgres RLS
Scope
Messaging · Presence · Data · Deployment

Case 03 · Design + development · ● Live

Secure by defaultLogin, data and files — protected at every step.

In any app, the most valuable thing is the data behind it. This workspace shows how I protect it: every sign-in is verified, every record is guarded by rules inside the database, and every uploaded file is handled according to European data protection law.

I designed and built the complete system — verified sign-in, a protected database, private file storage, user roles and account deletion — hosted on my own server in Germany.

Role
Product Design · Front-end · Back-end
Stack
React · Supabase Auth · Storage · Postgres RLS
Scope
Secure login · Protected database · DSGVO-compliant files

01 Verified sign-in

02 One-time code — valid once, for minutes

03 Only you can see your files

04 Stored in Germany, under DSGVO

05 Shared links expire automatically

In any app, the most valuable thing is the data behind it. This workspace shows how I protect it: every sign-in is verified, every record is guarded by rules inside the database, and every uploaded file is handled according to European data protection law.

I designed and built the complete system — verified sign-in, a protected database, private file storage, user roles and account deletion — hosted on my own server in Germany.

Role
Product Design · Front-end · Back-end
Stack
React · Supabase Auth · Storage · Postgres RLS
Scope
Secure login · Protected database · DSGVO-compliant files

Case 01 · FIFA · UEFA · DFB

Licensed product design.

Officially licensed football products developed during my time at Trade Con GmbH — spanning product design, packaging and retail execution for major international football properties and European markets.

From concept and visual development to production-ready artwork, I worked across footballs, textiles and packaging, translating global brand guidelines into physical products made for retail.

Role
Product Design · Art Direction · Packaging
Context
Trade Con GmbH · Officially licensed products
Scope
Footballs · Textiles · Retail Packaging

Officially licensed football products developed during my time at Trade Con GmbH — spanning product design, packaging and retail execution for major international football properties and European markets.

From concept and visual development to production-ready artwork, I worked across footballs, textiles and packaging, translating global brand guidelines into physical products made for retail.

Role
Product Design · Art Direction · Packaging
Context
Trade Con GmbH · Officially licensed products
Scope
Footballs · Textiles · Retail Packaging

Case 02 · BIKE Transalp · TOUR Transalp

Integrated campaign design.

Campaign work developed during my time at HAVE A GOOD ONE — shaping the visual communication for two major alpine cycling events across digital and promotional touchpoints.

From launch trailers and route reveals to social campaigns and web assets, I worked on communication designed to build anticipation, engage participants and carry each event’s identity consistently throughout the campaign cycle.

Role
Graphic Direction · Campaign Design · Motion
Context
HAVE A GOOD ONE · Event campaign communication
Scope
Social · Motion · Web · Event Promotion

01 Launch trailer · YouTube & web

02 Social campaign · countdown & stories

03 Route reveal

04 Community & event pages

Campaign work developed during my time at HAVE A GOOD ONE — shaping the visual communication for two major alpine cycling events across digital and promotional touchpoints.

From launch trailers and route reveals to social campaigns and web assets, I worked on communication designed to build anticipation, engage participants and carry each event’s identity consistently throughout the campaign cycle.

Role
Graphic Direction · Campaign Design · Motion
Context
HAVE A GOOD ONE · Event campaign communication
Scope
Social · Motion · Web · Event Promotion

Case 03 · THE BRIDGE

THE BRIDGEStorytelling by design, directed with AI.

An independent storytelling project exploring how narrative, art direction and generative tools can work together as one production system.

From concept and narrative structure to visual generation, scene continuity and final edit, I direct the complete process — using AI as a production tool while keeping storytelling, visual decisions and editorial control human.

Role
Creative Direction · Storytelling · AI Production
Context
Independent Project · Created & Directed by me
Scope
Narrative · AI Visuals · Motion · Editorial

01 Narrative & script

02 AI generation

03 Scene continuity

04 Final edit

An independent storytelling project exploring how narrative, art direction and generative tools can work together as one production system.

From concept and narrative structure to visual generation, scene continuity and final edit, I direct the complete process — using AI as a production tool while keeping storytelling, visual decisions and editorial control human.

Role
Creative Direction · Storytelling · AI Production
Context
Independent Project · Created & Directed by me
Scope
Narrative · AI Visuals · Motion · Editorial

Practice

What I bring

A multidisciplinary practice across three connected areas: brand, product and digital experiences.

Brand & Product
Identity systems, licensed products, packaging and retail experiences built for real-world markets.
Digital Product
Interfaces and working web applications — from product thinking and design to front-end and back-end.
Creative Direction
Campaigns, storytelling, motion, photography and AI-supported visual production.
01Do I only design, or do I also build?

Both. My background is in design and creative direction, and I now build digital products as well — working across interface design, front-end, back-end and deployment.

02How do I turn an idea into a finished product?

Step by step, from understanding to making. I define the problem and the audience, shape the concept and the visual system, prototype early — then build, test and refine until it works in the real world, whether that is a product on a shelf or an application on a server.

03What connects such different disciplines?

Systems thinking. Whether it is a brand, a physical product, a campaign or an application, I look for consistency between concept, function, visual language and execution.

04How do I approach a new project?

I start with the problem, not the medium. The goal is to understand what needs to work, what needs to communicate and what the user should experience — then choose the right combination of design, technology and production.

05Where does AI fit into my work?

As a production and exploration tool — not a substitute for direction. I use generative tools for visual development, storytelling and creative production while keeping concept, art direction and editorial decisions human.

From concept to production.
From visual system to working product.

Contact

Something meaningful?

Let's connect →hi@camilocepedadanies.com