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BIKE Transalp · TOUR Transalp

Integrated campaign design.

Campaign work developed during my time at HAVE A GOOD ONE — shaping the visual communication for two major alpine cycling events across digital and promotional touchpoints.

Client · HAVE A GOOD ONE

  • Graphic Direction
  • Campaign Design
  • Motion
  • Social
  • Web
  • Event Promotion

From launch trailers and route reveals to social campaigns and web assets, I worked on communication designed to build anticipation, engage participants and carry each event’s identity consistently throughout the campaign cycle.

Role

Graphic Direction · Campaign Design · Motion

Context

HAVE A GOOD ONE · Event campaign communication

Scope

Social · Motion · Web · Event Promotion

Bike Transalp campaign trailer Animated campaign trailer created to generate anticipation and communicate the event’s adventurous identity before launch. Watch on YouTube ↗

Bike Transalp social media campaign Serial social media campaign developed to maintain audience engagement through countdown posts, route reveals, motivational content and participant-oriented storytelling.

Next project →THE BRIDGE