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~/camilo · Hamburg

8+ years of brand, product and campaign design — and I build what I design, from the interface to the server.

Portrait of Camilo Cepeda Danies

01 — Designer & builder · Hamburg

02 — Football designTrade Con GmbH · 2025Created at Trade Con GmbH.

03 — Web app · designed, coded & hosted by me

AI direction · Storytelling

The Bridge.

AI-supported cinematic production — narrative planning, scene continuity and human editorial control.

Selected work

Software I design and build.

Case 01 · Design + full-stack · ● Live

Elbe LiveThe Port of Hamburg, live.

A live view of one of Europe’s largest ports: Hamburg drawn as an architect’s plan from its official 3D city model, with every commercial ship on the Elbe moving in real time.

I designed and built it end to end — the outline look, a control tower on my own server that listens to the ships’ radio signals, a 3D scene that streams the city piece by piece, and an interface that answers the questions a port raises: what is arriving, what is moving, how high is the water.

Role
Product Design · 3D · Front-end · Back-end
Stack
TypeScript · React · three.js · Node · Docker
Data
Hamburg 3D model · AIS · PEGELONLINE · DWD

01 From above: the whole port, drawn from its 3D model

02 Ships moving live, each with its wake

03 Fastest in port: one tap, and it lights up with its card

04 Arriving now: the big ship off the Dockland

A live view of one of Europe’s largest ports: Hamburg drawn as an architect’s plan from its official 3D city model, with every commercial ship on the Elbe moving in real time.

I designed and built it end to end — the outline look, a control tower on my own server that listens to the ships’ radio signals, a 3D scene that streams the city piece by piece, and an interface that answers the questions a port raises: what is arriving, what is moving, how high is the water.

Role
Product Design · 3D · Front-end · Back-end
Stack
TypeScript · React · three.js · Node · Docker
Data
Hamburg 3D model · AIS · PEGELONLINE · DWD

Case 02 · Design + full-stack · ● Live

Otra Mesagood food deserves another table.

Restaurants and wholesalers in Barranquilla offer the good food they didn’t sell as “house surprises”, at about a third of the price. People nearby reserve one, pay, get a QR code and pick it up. Three apps — for customers, for the businesses and for the admin — on a stack I designed, built and host myself.

Less food wasted, more life for local restaurants. A near-real product: everything works for real except the money — payments are simulated with test cards.

Role
Product design · Brand · Full-stack
Stack
React · Node/Express · Postgres · MongoDB geo · Web Push · Leaflet/OSM
Scope
Customer app · Business portal · Back office · API

01 Swipe through the featured surprises

02 Open the one you like

03 Reserve it

04 Pay with a test card — no real money

05 Get your QR — show it at the restaurant

06 The booking lands in the back office — live

Restaurants and wholesalers in Barranquilla offer the good food they didn’t sell as “house surprises”, at about a third of the price. People nearby reserve one, pay, get a QR code and pick it up. Three apps — for customers, for the businesses and for the admin — on a stack I designed, built and host myself.

Less food wasted, more life for local restaurants. A near-real product: everything works for real except the money — payments are simulated with test cards.

Role
Product design · Brand · Full-stack
Stack
React · Node/Express · Postgres · MongoDB geo · Web Push · Leaflet/OSM
Scope
Customer app · Business portal · Back office · API

Case 03 · Design + development · ● Live

Yakuorder from the table.

A QR code on every table, a menu that sells with photography and a kitchen screen that updates in real time. For a Peruvian–Mexican restaurant in Hamburg — designed, built and hosted by me.

Role
Product design · Front-end · Back-end
Stack
React · Supabase Realtime · Postgres RLS
Scope
Guest app · Kitchen screen · QR system

01 Scan the table QR · browse the menu

02 Open a dish

03 Add it to the order

04 Send it to the kitchen

05 The kitchen gets it — live

06 Status updates on the phone

A QR code on every table, a menu that sells with photography and a kitchen screen that updates in real time. For a Peruvian–Mexican restaurant in Hamburg — designed, built and hosted by me.

Role
Product design · Front-end · Back-end
Stack
React · Supabase Realtime · Postgres RLS
Scope
Guest app · Kitchen screen · QR system

Case 04 · Design + development · ● Live

Secure & real-timeSign-in, files and conversations — protected at every step.

Two apps on one foundation: a private file space and a real-time chat. Every sign-in is verified, every record is guarded by rules inside the database, and everything lives on my own server in Germany, under the DSGVO.

I designed and built both end to end: sign-in, database, private files with expiring links, messaging with presence and account deletion.

Role
Product Design · Front-end · Back-end
Stack
React · Supabase Auth · Realtime · Storage · Postgres RLS
Scope
Secure login · Private files · Realtime chat · DSGVO

01 Messages arrive instantly — and you see who is online

02 Verified sign-in

03 One-time code — valid once, for minutes

04 Only you can see your files — stored in Germany

05 Shared links expire automatically

Two apps on one foundation: a private file space and a real-time chat. Every sign-in is verified, every record is guarded by rules inside the database, and everything lives on my own server in Germany, under the DSGVO.

I designed and built both end to end: sign-in, database, private files with expiring links, messaging with presence and account deletion.

Role
Product Design · Front-end · Back-end
Stack
React · Supabase Auth · Realtime · Storage · Postgres RLS
Scope
Secure login · Private files · Realtime chat · DSGVO

Case 01 · FIFA · UEFA · DFB

Licensed product design.

Officially licensed football products developed during my time at Trade Con GmbH — spanning product design, packaging and retail execution for major international football properties and European markets.

From concept and visual development to production-ready artwork, I worked across footballs, textiles and packaging, translating global brand guidelines into physical products made for retail.

Role
Product Design · Art Direction · Packaging
Context
Trade Con GmbH · Officially licensed products
Scope
Footballs · Textiles · Retail Packaging

Officially licensed football products developed during my time at Trade Con GmbH — spanning product design, packaging and retail execution for major international football properties and European markets.

From concept and visual development to production-ready artwork, I worked across footballs, textiles and packaging, translating global brand guidelines into physical products made for retail.

Role
Product Design · Art Direction · Packaging
Context
Trade Con GmbH · Officially licensed products
Scope
Footballs · Textiles · Retail Packaging

Case 02 · Packaging & retail

Designed for the shelf.

Packaging for licensed and branded products sold by some of Europe’s largest retailers.

Boxes and banderoles from first sketch to print-ready dieline: licensor guidelines, retailer specifications, multilingual legal text, barcodes and production with factories in Asia.

Role
Packaging Design · Dielines · Print production
Context
Trade Con GmbH
Licences
FIFA World Cup 26™ · DFB

Packaging for licensed and branded products sold by some of Europe’s largest retailers.

Boxes and banderoles from first sketch to print-ready dieline: licensor guidelines, retailer specifications, multilingual legal text, barcodes and production with factories in Asia.

Role
Packaging Design · Dielines · Print production
Context
Trade Con GmbH
Licences
FIFA World Cup 26™ · DFB

Case 03 · BIKE Transalp · TOUR Transalp

Integrated campaign design.

Campaign work developed during my time at HAVE A GOOD ONE — shaping the visual communication for two major alpine cycling events across digital and promotional touchpoints.

From launch trailers and route reveals to social campaigns and web assets, I worked on communication designed to build anticipation, engage participants and carry each event’s identity consistently throughout the campaign cycle.

Role
Graphic Direction · Campaign Design · Motion
Context
HAVE A GOOD ONE · Event campaign communication
Scope
Social · Motion · Web · Event Promotion

01 Launch trailer · YouTube & web

02 Social campaign · countdown & stories

03 Route reveal

04 Community & event pages

Campaign work developed during my time at HAVE A GOOD ONE — shaping the visual communication for two major alpine cycling events across digital and promotional touchpoints.

From launch trailers and route reveals to social campaigns and web assets, I worked on communication designed to build anticipation, engage participants and carry each event’s identity consistently throughout the campaign cycle.

Role
Graphic Direction · Campaign Design · Motion
Context
HAVE A GOOD ONE · Event campaign communication
Scope
Social · Motion · Web · Event Promotion

Case 04 · THE BRIDGE

THE BRIDGEStorytelling by design, directed with AI.

An independent storytelling project exploring how narrative, art direction and generative tools can work together as one production system.

From concept and narrative structure to visual generation, scene continuity and final edit, I direct the complete process — using AI as a production tool while keeping storytelling, visual decisions and editorial control human.

Role
Creative Direction · Storytelling · AI Production
Context
Independent Project · Created & Directed by me
Scope
Narrative · AI Visuals · Motion · Editorial

01 Narrative & script

02 AI generation

03 Scene continuity

04 Final edit

An independent storytelling project exploring how narrative, art direction and generative tools can work together as one production system.

From concept and narrative structure to visual generation, scene continuity and final edit, I direct the complete process — using AI as a production tool while keeping storytelling, visual decisions and editorial control human.

Role
Creative Direction · Storytelling · AI Production
Context
Independent Project · Created & Directed by me
Scope
Narrative · AI Visuals · Motion · Editorial

Practice

What I bring

A multidisciplinary practice across three connected areas: brand, product and digital experiences.

Brand & Product
Identity systems, licensed products, packaging and retail experiences built for real-world markets.
Digital Product
Interfaces and working web applications — from product thinking and design to front-end and back-end.
Creative Direction
Campaigns, storytelling, motion, photography and AI-supported visual production.
01Do I only design, or do I also build?

Both. My background is in design and creative direction, and I now build digital products as well — working across interface design, front-end, back-end and deployment.

02How do I turn an idea into a finished product?

Step by step, from understanding to making. I define the problem and the audience, shape the concept and the visual system, prototype early — then build, test and refine until it works in the real world, whether that is a product on a shelf or an application on a server.

03What connects such different disciplines?

Systems thinking. Whether it is a brand, a physical product, a campaign or an application, I look for consistency between concept, function, visual language and execution.

04How do I approach a new project?

I start with the problem, not the medium. The goal is to understand what needs to work, what needs to communicate and what the user should experience — then choose the right combination of design, technology and production.

05Where does AI fit into my work?

As a production and exploration tool — not a substitute for direction. I use generative tools for visual development, storytelling and creative production while keeping concept, art direction and editorial decisions human.

From concept to production.
From visual system to working product.

Contact

Something meaningful?

Let's connect →hi@camilocepedadanies.com